Breastfeeding is the optimal choice
130 million babies are born worldwide a year.
Breastfeeding is the best choice for their health.
But breastfeed in public can be very hard
How do we make breastfeed in public easier for mothers?
Existing products analysis
too many steps
easy to forget to carry
cover baby too tightly
hard to stretch the opening
the up layer of clothes will cover baby's face
difficult to unzip with only one hand
the hard zipper makes baby feel uncomfortable