​Breastfeeding is the optimal choice

130 million babies are born worldwide a year.

​Breastfeeding is the best choice for their health.

But breastfeed in public can be very hard

How do we make breastfeed in public easier for mothers?

Existing products analysis 

Nursing Blanket

too many steps
easy to forget to carry

cover baby too tightly

Nursing Vest

hard to stretch the opening
the up layer of clothes will cover baby's face

difficult to unzip with only one hand
the hard zipper makes baby feel uncomfortable

Nursing Pullover

Prototyping

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